Our Story
Wells is the home of your favorite frozen treats—and we have been for more than a hundred years.
With our portfolio of beloved brands and an industry-leading legacy, we bring the joy of ice cream to our distributors and customers every day.
Here's the scoop on our sweet story!
Wells Foodservice
Brand Story Animated Infographic
A century of stories and sweet treats
Who we are
Wells Foodservice is the country’s largest privately held, family-owned manufacturer of ice cream and frozen treats. We bring you the brands that bring joy to your customers.
Before we led the industry in frozen treats, Wells Foodservice was a one-horse dairy operation in small-town Iowa. No matter how much we grow, we keep the local lens and hometown heart that make our 100-year story so special.
#1 brand in foodservice1
We produce 1 billion gallons of ice cream per year
Our beloved brands
Made in the USA
- Le Mars, Iowa
- Dunkirk, New York
- Henderson, Nevada
Together We Sweeten Life
Wells products spark joyful moments—every day. Our valued distributors and customers choose our ice cream and frozen treats to help them serve up smiles (and drive up profits).
- Fun, familiar brands
- Lean on our brands’ established appeal and position associations, from Blue Bunny’s “We Make Fun” to Bomb Pop’s “Not One Thing”
- Efficient, exciting options
- Attract customers with scoops of delicious ice cream or grab-and-go novelties. There’s something for every establishment in the Wells portfolio.
- An industry-leading legacy
- Trust our century of expertise and innovation in food service. Our high standards for quality and service pay off for our distributors and customers.
- Support and partnership
- Take advantage of Wells’ marketing support for recipe and promotion inspiration. We love collaborating to help you succeed.
Our commitment to sustainability
At Wells, we continually pursue a more sustainable value chain and are committed to environmental sustainability.
We want to make life better for our customers, our employees, and anyone who lives in the areas where we do business or uses our products across the country.
Ready to freeze the moment?
1. NPD SupplyTrack, Total US Foodservice - Dollar Sales, 52wks ending May 2021
A century of stories and sweet treats
Who we are
Wells Foodservice is the country’s largest privately held, family-owned manufacturer of ice cream and frozen treats. We bring you the brands that bring joy to your customers.
Before we led the industry in frozen treats, Wells Foodservice was a one-horse dairy operation in small-town Iowa. No matter how much we grow, we keep the local lens and hometown heart that make our 100-year story so special.
#1 brand in foodservice1
We produce 1 billion gallons of ice cream per year
Our beloved brands
Made in the USA
- Le Mars, Iowa
- Dunkirk, New York
- Henderson, Nevada
Together We Sweeten Life
Wells products spark joyful moments—every day. Our valued distributors and customers choose our ice cream and frozen treats to help them serve up smiles (and drive up profits).
- Fun, familiar brands
- Lean on our brands’ established appeal and position associations, from Blue Bunny’s “We Make Fun” to Bomb Pop’s “Not One Thing”
- Efficient, exciting options
- Attract customers with scoops of delicious ice cream or grab-and-go novelties. There’s something for every establishment in the Wells portfolio.
- An industry-leading legacy
- Trust our century of expertise and innovation in food service. Our high standards for quality and service pay off for our distributors and customers.
- Support and partnership
- Take advantage of Wells’ marketing support for recipe and promotion inspiration. We love collaborating to help you succeed.
Our commitment to sustainability
At Wells, we continually pursue a more sustainable value chain and are committed to environmental sustainability.
We want to make life better for our customers, our employees, and anyone who lives in the areas where we do business or uses our products across the country.
Ready to freeze the moment?
1. NPD SupplyTrack, Total US Foodservice - Dollar Sales, 52wks ending May 2021